HEALTH IS THE NEW WEALTH

“A wise man should consider that health is the greatest of human blessings”.

Hippocrates

The COVID-19 pandemic made wider audiences recognize the importance of health, nutrition, well-being, and harmony. Either physical, social, or emotional and the trend of investing in health and well-being accelerated.

At the same time, personal lifestyle goals have changed, and the focus shifted from career achievements at any cost to well-being and self-care.

But are these trends here to stay? And if yes, how should hoteliers integrate these into their offering?

Greater focus on health and nutrition

The slowdown initiated a new awareness of our personal wellness needs, whether this is spiritual, emotional, or physical. Awareness of the need to build immunity is leading to greater focus on nutrition. In the pursuit of good health, people are not sparing any expenses, and shopping baskets have an increasing part of fresh food, vitamins and mineral supplements, antioxidants and boosting beverages.

People are also adopting healthier lifestyles in response. In Italy, for example, the proportion of individuals sleeping for about nine hours per day has increased by about nine times.

Spike of outdoor activities

When we first went into lock-down back in spring 2020, the opportunity to slow down was a first for many. As it was to spend regular, even frequent time outside in the nature, walking, cycling or running. Regardless of the weather, people prefer being in the open air where there is less chance of contracting the virus.

Focus on inner health

Since COVID, we are less inclined to “live for what is outside of us”, craving validation in material things or in pleasurable experiences, and more inclined to focus on our inner wealth – to love, to find joy and be healthy.

While it’s nice to have earthly possessions, we’ve seen that true wealth comes from within. Wealth is positivity. Wealth is happiness. Wealth is a human connection we’ve so desperately needed throughout the last year.

Impact on the hospitality industry

Trend towards wellness tourism is accelerating

Travelers currently want to incorporate more “wellness” into their trips and wellness is increasingly becoming a main motivation for travel. Visitors will book trips that leave them feeling better than before when they return home.

Travel as a journey to inner well-being

Many came to the realization that travelling for social prestige and Instagram “likes” should not be what motivates us going forward and are focusing on what really matters. As travelers are seeking for a new work–life balance, the following shifts can be predicted:

• More meaningful travel - engaging with local communities and giving back to the planet

• Rise of slow travel - travelling less but better, where destination is not the target but the journey is what is important

• Staycations - staying abroad for longer periods of time

• Workations - working from anywhere and if possible in beautiful and relaxing set-ups

How Prime Suites prepares for these emerging needs?

We believe that most of the above changes are here to stay. And as such, new and different guest experiences to improve the emotional, physical, and spiritual foundations will become increasingly important and valuable. We perceive that these new experience needs are all different aspects of building personal resilience.

Meaning

Our focus is on inspiration, personalization, and a path toward self-discovery. We have devised an environment that helps guests disconnect from everyday life and achieve a harmonious balance of body, mind, and soul.

Vitality

Our experiences take advantage of our off-tracks, quiet, and peaceful set-up surrounded by abundance of nature. Our curated selection of spa treatments features several renowned Brazilian therapies using traditional Amazonian components.

We will also offer digital detox allowing guests to invest in themselves and divest from the modern world.

With a mindfulness expert onsite, Prime Suites is also about being mindful of, in and through nature. Experience the full benefit of nature.

Social Support & Relationship

Thanks to our ties to the local community, we will design personalized, deep, and meaningful experiences that will allow our guests to delve deep into the local culture to uncover its hidden gems and favour enriching experiences that involve interacting with the local population.

Our objective is bringing diverse people together, fostering communities, making connections, raising awareness and consciousness, sharing knowledge, and moving society forward.

Engagement

Our farm-to-table concept allows us to source products from local farmers and the fishing community. The guests get food that not only tastes exceptionally better but is fresh, packed full of the natural vitamins that promote better health with a special focus on the expectations of vegetarian and vegan guests.

"Our mission is ongoing, our commitment unwavering."

For more information about Prime Suites in Brazil, check out https://www.myprimesuites.com

Jessica Sturzenegger

President of the Board

www.myprimesuites.com